success
SELLING
A PROVEN PATH from listed to sold
success
SELLING
A PROVEN PATH from listed to sold
HELLO, NICE TO
meet you!
Meet Your Local Real Estate Expert: Nancy Plassman
Growing up in Columbus, Ohio was an amazing experience. OSU ā(GoBucks) was right down the street on High Street. I had āaccess to outstanding universities where I completed my āundergraduate as well as graduate degree in Psychology. I was āable to lecture for many years teaching undergraduate as well āas graduate students different courses in Psychology.
My husband and I have been married for 31 years, we have one āadult daughter and three granddaughters that I have the āprivilege along with my husband to be raising with our ādaughter.
Finally, when my husband decided to retire from Honda of āAmerica after 25 years n-line, we made the move to Florida.
In addition to real estate, I am a MRT crisis therapist in Brevard āworking alongside the police and fire to assist them during crisis ācalls and the water rescue unit for crisis calls in relation to water. āAdditionally, the general public are able to contact us 24/7 and āspeak with a counselor and/or we can come to the clients home āall free of charge to the individual.
let's connect
305.465.0903
nancyplassman2@gmail.com
facebook.com/nancy.oāslerplassman.5
THE HOME SELLING
process
THE
HOME SELLING PROCESS
1
ESTABLISH A PRICE
ā¢meet with your agent
ā¢review comparable homes
ā¢consider location, economy & Amenities
ā¢the difference between the list & SALE price
ā¢establish a list price
2
Prepare to list
ā¢declutter & Deep clean
ā¢create a neutral, & open space
ā¢depersonalize
ā¢stage the home
ā¢professional photography & imagery
3
LIST your home
ā¢LISTING goes LIVE ON MLS
ā¢execute online & print marketing plan
ā¢have the home ready for showings
ā¢put away all valuables, prescriptions
& documents
4
OFFERS & NEGOTATIONS
ā¢review each offer & it's terms
ā¢ discuss what offer best serves your needs
ā¢you will be able to accept, deny
or counter the offers
5
under contract
ā¢accept the best offer
ā¢buyer performs inspections
ā¢negotiate repairs
ā¢fulfill all contract terms
6
final details
ā¢buyer will finalize the loan
ā¢buyer will complete an appraisal
ā¢buyer will confirm repairs & terms
ā¢buyer will perform a final walk-through
ā¢receive clear to close
7
closing
ā¢review closing documents
ā¢sign closing documents
ā¢hand over keys and celebrate
Nancy Plassman
real estate expert
305.465.0903
nancyplassman2@gmail.com
2330 Murrel Rd Rcokledge, Fl. 32935
REMAX āAerospace
determining
factors
DETERMINING FACTORS
FOR IF A PROPERTY WILL SELL OR WILL NOT SELL
FACTOR 1:
FACTOR 2:
FACTOR 3:
PRICING
When pricing your home it is important to carefully consider top market value. Using my competitive market analysis tool, I will suggest your homeās best listing price. I sell homes HIGHER than the market average because I list homes at the correct price from the start.
HOW IT SHOWS
It is important to have your home ready for market on day one. I will help you make sure your home is ready for showings and online by:
ā¢Completing repairs that need to be done
ā¢Decluttering & removing personal items
ā¢Make sure the home is clean and smells fresh
ā¢Cleaning carpets
ā¢Neutralizing spaces and walls
marketing
I offer SUPERIOR MARKETING TECHNIQUES to help
get your home sold faster and for more money than
the competition.
ā¢Prospecting
Prospecting daily for potential buyers, talking with neighbors, and our co-op agents and past clients.
ā¢MARKETING
The second you sign with me, I go to work on marketing your home! COMING SOON MARKETING, ONLINE MARKETING, ā¢SOCIAL MEDIA MARKETING and PRINT MARKETING are all part of the success of getting your home seen by the most potential buyers, selling your home faster and for more money than the competition.
ā¢COMMUNICATION
Actively communicate with you through every step of the process. Diligently sharing feedback from showings, following up with agents after viewing the home, and calling weekly to discuss the progress from the previous week.
strategic
pricing
PRICING YOUR HOME
TO SELL QUICKLY
Using a scientific market analysis in your area, we will price your home correctly the first time so that it will sell quickly.
If your home is priced at fair market value, it will attract the largest number of potential buyers in the first few weeks.
If a home is overpriced it will attract the fewest number of buyers looking to purchase a home. The majority of home buyers look at a lot of homes, and they quickly get a feel for the price range that homes sell for in a given condition and location.
ASKING PRICE
compared to
market value
10%
+15%
+10%
30%
*MV
60%
-10%
75%
90%
-15%
*MVĀ = Market Value
% OF BUYERS
in the market
When most offers are received
ACTIVITY LEVEL
1
2
3
4
5
6
7
8
9
10
11
12
WEEKS ON MARKET
preparing to
list YOUR HOME
1
1
1
2
3
preparing to list
maximize your home's potential
A clean, neutral, and streamlined look helps buyers to imagine what life would be like in your home. The action points below will help them be able to do that.
EXTERIOR
ā¢ Wash or paint the homeās exterior
ā¢ Paint the front door
ā¢ Keep the yard nicely trimmed
ā¢ Keep the lawn free of clutter
ā¢ Weed and freshly mulch garden beds
ā¢ Clean interior and exterior windows
ā¢ Apply fresh paint or stain to wooden fences
INTERIOR
ā¢ Remove personal items, excessive decorations & furniture
ā¢ Replace or clean carpets
ā¢ Get rid of clutter and organize and clean closets
ā¢ Apply a fresh coat of paint to walls, trim, and ceilings
ā¢ Replace outdated ceiling fixtures and clean lighting fixtures
ā¢ Minimize and clean pet areas in the home
ā¢ Be sure that all light bulbs are in working order
PAINT & FIXTURES
ā¢ A new coat of exterior paint helps a home's curb appeal. It isnāt a low-budget item, but if you can swing it...DO ITĀ
ā¢ If you canāt paint the entire home, paint the trim. This is a relatively simple thing to do and it helps give a home that wow factor
ā¢ Update exterior light fixtures. This can quickly give a home an updated look
ā¢ Put a fresh coat of paint on the front door
STAGING YOUR
HOME
THE ART
OF STAGING
Staging a home is definitely different than designing a home. The goal of hiring a stager is to have a trained eye come into your home and look at it as a buyer would. This service is provided to create a clean, decluttered look so that potential buyers can look at your home like a blank canvas to envision all their loved ones and belongings in the space for years to come.
staged homes SELL
88%
FASTER THAN NON-STAGED HOMES
staged homes SELL FOR
20%
MORE THAN NON-STAGED HOMES
realtor.com - 2023
BENEFITS OF
staging
ā¢LESS TIME ON THE MARKET
ā¢INCREASED SALE PRICE
ā¢HIGHLIGHTS THE BEST FEATURES OF THE HOME
ā¢DISGUISES FLAWS OF THE HOME
ā¢DEFINES SPACES AND REVEAL THE PURPOSE OF EACH SPACE
ā¢DEMONSTRATES THE HOMES FULL POTENTIAL
ā¢CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT
A LASTING
IMAGE
A PICTURE IS WORTH
A THOUSAND WORDS
A listing's photos are often the first and sometimes only opportunity to attract a potential buyer. Most buyers are finding their homes online and photos are the first impression of your home. Pictures are the key to getting a home noticed, showings scheduled, and therefore sold. As your agent, I will ensure that your listing will be shown in its best light. Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside your home.
Listings with professional photos sell FASTER & for MORE MONEY than listings with amateur photos. With an average difference of $3,400 - $11,200 & a 21-day faster sale time. (Redfin)
90% of home buyers use the internet to search for their dream homes, and 87% of buyers find high-quality photos to be very useful in their home search. (NAR)
Listings with high-quality photos receive 118% MORE VIEWS than listings with low-quality photos, this highlights the importance of standing out in a crowded online marketplace. (Zillow)
professional
videography
VIDEO IS THE TOP FORM OF ONLINE ENGAGEMENT
homes with videos receive 403% more inquiries than those without videos
National Association of Realtors
properties with videos receive an average of 2.5 times more views
Redfin
homes with videos sold 68% faster than homes without videos
Virtuance
AERIAL PHOTOGRAPHY
Using aerial photography in real estate can show buyers a much more accurate depiction of what the property is actually like.
BENEFIT #1
Increased market exposure: By using aerial photography, you can showcase the property in a visually stunning and unique way, which can help attract more potential buyers and increase market exposure for the property.
BENEFIT #2
Competitive edge: Aerial photography can help set your listings apart from other properties on the market and give you a competitive edge in a crowded market.
BENEFIT #3
A comprehensive view of the property: Aerial photography can provide a more comprehensive view of the property's boundaries, landscape, and surroundings, which can help potential buyers get a better sense of the property's location, size, and features.
BENEFIT #4
Enhanced marketing materials: Using aerial photography in marketing materials, such as brochures and online listings, can help convey a sense of professionalism and attention to detail, and demonstrate that you are using the latest technology and techniques to market the property.
BENEFIT #5
Increased property value: By using aerial photography, you can highlight the property's features and showcase it in the best possible light, which can help increase its perceived value and ultimately lead to a higher selling price.
VIRTUAL
TOURS
A virtual tour is a sequence of panoramic images that are 'stitched' together to create a 'virtual' experience of a location. Once created, the viewer is able to experience what it is like to be somewhere they are actually not
Utilizing cutting-edge technological solutions, we can narrow in on the most serious buyers. By using virtual tours we can give buyers a good look at your home without disturbing you. Leaving only the more serious buyers to schedule a showing.
They are interactive by design, which means users spend more time exploring than they would look at photos. The more invested in the interaction potential buyers feel, the more likely to take the next step in their purchase journey.
Potential homebuyers don't like to wait and they want all the information now. Never missing another opportunity. A virtual tour allows your home to be on display around the clock.
Exposes your home to a wider audience.
Your home can be toured from clear across the country at any time.
LISTING
PHOTOSHOOT CHECKLIST
Declutter & clear unnecessary items
Clean floors, surfaces, mirrors, and windows
Clear showers and shut toilet lids
Open all blinds and curtains for natural light
Turn on all lights
Turn off ceiling fans
Hide personal items such as photos and toiletries
Remove pets and any evidence of pets
Remove cars from driveway
Tidy up the exterior and remove any lawn equipment or toys
Provide easy access to all areas for the photographer
Sarah Smith
real estate expert
123-456-7890
sarah@sarahsellsnc.com
2345 main st. raleigh, nc
sarah@sarahsellsnc.com
S
S
brokerage
PROPERTY BROCHURES
Utilizing cutting-edge technological solutions, we can narrow in on the most serious buyers. By using virtual tours we can give buyers a good look at your home without disturbing you. Leaving only the more serious buyers to schedule a showing.
SOLD ON
KEEPING YOU SAFE
WE HAVE YOU
COVERED
A secure lockbox will be used
This allows real estate agents access to show buyers your home securely. The lockbox holds the keys to the home and is typically found at the front guarded by a security lock that only licensed agents have access to.
Stow away valuables
Before showings make sure that all valuables are put away and out of sight. This includes even mail left out (which may contain personal information and bank statements). Items of value such as jewelry, artwork, cellphones, and gaming systems should also be out of site. It's a good idea to walk through your house before showings and make sure everything of value is out of sight.
Require appointments for entry
Now that your home is online many know that it is for sale. For your safety, NEVER let a stranger into your home. While it is likely that it is just someone that saw the sign in your yard and is interested in getting a quick look, you just never know. Ask them politely to call your agent who handles all showings.
Remove Prescription Drugs & Medication
Clean out your medicine cabinets and any other place you may store medications and hide them away. There have been more and more stories of people intentionally going to home showings to take medications freely.
Put Away Bills & Other Mail Pieces
With identity theft on the rise it is important to put away all mail pieces with your information on them. If this information ends up in the wrong persons hands, it can easily lead to identity theft.
Be extra vigilant on keeping doors locked
Often times a home for sale means home owners are not at home. So be sure to always keep your doors and windows locked.
Keeping your home safe
Once your listing goes live, we provide all the necessary shoe covers, hand sanitizer, protective gear, and friendly reminder signs for all of your showings.
LISTING
YOUR HOME
marketing plan
superior online
exposure
networking
signage
A sign will be placed in your yard as well as pointers and open house signs before an open house. These will be placed at the most opportune times to gain the most exposure.
Buyers in todayās market first start their search online. Not only will your home be featured in the local MLS, it will also be featured on the major 3rd party real estate sites, and syndicated to hundreds of other listing sites.
A large percentage of real estate transactions happen with co-operating agents in the country. I will expose your listing to this market.
marketing
property
flyers
lockboxes
Highly informative and creative property flyers will be displayed inside your home. These help potential buyers remember the key items and unique features of your home.
Lockboxes enhance home security by allowing agents to access the property conveniently as owners are expected to vacate the premises during showings. Having a lockbox makes this process much easier for all involved.
An email will be sent to our current buyer database of thousands of buyers searching for properties on my website. A new listing email alert will go out to my agent network of thousands of agents in the area.
showings
open houses
social media
After reviewing many surveys, we have discovered the perfect formula for what day is best to list a home and the perfect day for an open house.
We practice regular social media marketing on todayās top social sites which include and are not limited to: Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
When we list your home, you will also be signed up with a showing service that immediately communicates with you when a showing is scheduled. When feedback isnāt left, I will follow up with those agents requesting their feedback within
24 hours.
WHERE DO BUYERS
FIND THEIR HOME?
Magazine
>1%
Other
>1%
Newspaper
>1%
Yard Sign
4%
Home Builder
5.9%
Friend or Relative
5.9%
Real Estate Agent
27.7%%
Internet
50.5%
*2022 NAR Home Buyer and Seller Generational Trends
Get Featured
I will feature your home on the top home search sites, and on social media and syndicate it to over 400+ other sites.
Homes that receive the top 10% of page views sell an average of 30 days faster!
AFTER LISTING
YOUR HOME
HOME SHOWINGS
FLEXIBLE
Be as flexible and accommodating to the buyers schedule as possible. We want to avoid having missed opportunities if at all possible.
INFORMED
Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean.
DAILY CLEANING
Keep up with daily messes. Wipe down kitchen and bathroom counters before leaving for the day.
ODORS
Avoid strong-smelling foods: Keep your meal prep as neutral and simple as possible.
FURRY FRIENDS
Keep pet areas clean. Clean up after your pets immediately and wash their bedding regularly. Hide pet food or litter. Not everyone is a pet person and it may hinder a potential buyers ability to picture themselves living in your home.
NATURAL LIGHT
Open blinds and curtains and let in as much natural light as possible. Leave lights on before you leave for a showing.
TRASH
Empty trash cans to avoid any odors. Try to empty trash cans nightly so that the home is fresh when you leave for the day.
TEMPERATURE
Keep the room temperature comfortable. This demonstrates to buyers that the HVAC is working properly.
PERSONALS
Make sure you place all valuables and prescriptions out of sight and in a safe place.
VACATE
Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile.
OFFERS
Price is just one of manyĀ considerationsĀ when deciding which offer is best for your home. Here are someĀ of the other factors that matter.
CONTINGENCIES
The fewer contingencies on an offer the better. Shorter time periods are also valuable.
ALL CASH BUYER
A cash offer is usually more appealing than a finance offer as the seller doesnāt need to worry about the bank approving the loan.
PRE-APPROVAL
Assures home sellers thatĀ the buyerĀ can getĀ theĀ loan they need.
LOAN TYPE
A conventional loan is often the least complicated. This is an appealing choice for sellers. An FHA loan can causeĀ delays because they require certain repairs and approvals.
CLOSING TIMELINE
You might need to close quickly to move on to the next adventure, or you might need to extend the closing to allow time for the next home to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you.
CLOSING COSTS
Sometimes an offer comes in high, but the buyer asks you to pay a percentage of the buyerāsĀ closing costs.
REPAIR REQUESTS
If the home needs some repairs, but you donāt haveĀ the time or moneyĀ toĀ do them, a buyer who is willing to do them for youĀ might be what you need.
OFFER PRICE
Of course, price matters too! If aĀ high offerĀ will cost you more in closing costs, repairs, or other factorsāthen it probably wonāt be the better offer.
NEgotiations
after an offer is submitted
1
we can:
ā¢Accept the offer
ā¢Decline the offer
If the offer isnāt close enough to your expectation and there is no need to further negotiate.
ā¢Counter-offer
A counter-offer is when you offer different terms to the buyer.
2
THE BUYER CAN THEN:
ā¢Accept the counter-offer
ā¢Decline the counter-offer
ā¢Counter the offer
You can negotiate back and forth as many times as needed until you can reach an agreement or someone chooses to walk away.
2
OFFER IS ACCEPTED:
You will sign the purchase agreement and you are now officially under contract! This period of time is called the contingency period.
Now inspections, appraisals, or anything else built into your purchase agreement will take place.
CONTRACT TO
CLOSING
inspections
WHAT IS INCLUDED:
Roof & Components
Exterior & Siding
Basement
Foundation
Crawlspace
Structure
Heating & Cooling
Plumbing
Electrical
Attic & Insulation
Doors
Windows & Lighting
Appliances (limited)
Attached Garages
Garage Doors
Grading & Drainage
All Stairs
FAQ
INSPECTION TIME FRAME:
TYPICALLY 10-14 DAYS AFTER SIGNING CONTRACT. NEGOTIATIONS USUALLY HAPPEN WITHIN 5 DAYS
COSTS:
NO COST TO THE SELLER. THE BUYER WILL CHOOSE AND PURCHASE THE INSPECTION PERFORMED BY THE INSPECTOR OF THEIR CHOICE.
POSSIBLE OUTCOMES:
INSPECTIONS AND POTENTIAL REPAIRS ARE USUALLY ONE OF THE TOP REASONS A SALE DOES NOT CLOSE.
COMMON PROBLEMS COULD BE:
FOUNDATION, ELECTRICAL, PLUMBING, PESTS, STRUCTURAL, MOLD, OR RADON
UPON COMPLETION:
ā¢BUYER CAN ACCEPT AS IS
ā¢BUYER CAN OFFER TO RENEGOTIATE
ā¢BUYER CAN CANCEL CONTRACT
HOME
Appraisal
If the buyer is seeking a loan to purchase your home they will need to have an appraisal performed by the bank to verify the home is worth the loan amount.Ā As a seller we want the property to appraise for at least the sale amount or more. It is very difficult to successfully contest your appraisal. An experienced agent demonstrates certain strategies to reveal the value of the home prior to the appraisal.
APPRAISAL COMES IN AT OR ABOVE SALE PRICE
You are in the clear, and closing can be begin!
APPRAISAL COMES IN BELOW SALE PRICE
ā¢Renegotiate the sale price with the buyer
ā¢Renegotiate with the buyer to cover the difference
ā¢Cancel and re-list
ā¢Consider an alternative all-cash offer
CLOSING tHE SALE
WHAT TO EXPECT
Closing is when funds and documents are transferred in order to transfer ownership of the property to the buyer. The escrow officer will look over the contract and find out what payments are owed by who, prepare documents for closing, perform the closing, make sure all payoffs are completed, the buyerās title is recorded, and that you receive payoffs that are due to you.
YOUR COSTS
Seller commonly pays:
ā¢ Mortgage balance & penaltiesĀ
if applicable
ā¢ Any claims against your property
ā¢ Unpaid assessments on your property
ā¢ Real estate agents, for payment of
commission
ā¢ Title insurance policy
ā¢ Home warranty
WHAT TO BRING
Sellers need to bring to closing:
ā¢ A government picture ID
ā¢ House keys
ā¢ Garage door openers
ā¢ Mailbox and any other spare keys
AFTER CLOSING
Keep copies of the following for taxes:
ā¢ Copies of all closing documents
ā¢ All home improvement receipts
FINAL STEPS
FOR SELLERS
FINAL STEPS
CANCEL POLICIES
Once title transfer has occurred contact your insurance agent to cancel your policy so you can receive a refund of anyĀ prepaid premiums.
CLOSE ACCOUNTS
Cancel utilities and close those accounts. Keep a list of phone numbers for each of your utility and entertainment companies.
CHANGE ADDRESS
Let everyone know your new address. Submit a change-of-address form to the post office.
TURN EVERYTHING OFF
Turn off valves to the sinks, toilets, appliances, and water heater. Turn off all light switches and fans. Lastly, call the electric company.
DOCUMENTS
Secure all closing documents as well as the contract and closing documents. Keep them in a safe place.
GATHER HOME PAPERWORK
Put together a packet of manuals, receipts, and any warranties as well.Ā
CLEAR OUT PERSONALS
Move out your personal belongings completely. Check all drawers, cabinets, and closets.
CLEAN
Ensure that your home is completely clean upon leaving the home. Clean the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out the garage. Schedule trash pick up prior to the day of closing. Leave your home the way you would like to find it if you were the buyer.
INCIDENTALS
Leave all house keys, remotes, gate keys, pool keys, and mailbox keys in a drawer in the kitchen.
FLOORS
Vacuum and sweep floors one more time
LOCK UP
Ensure all blinds are closed, and lock the windows and doors.
what to expect
HONESTY & TRANSPARENCY
INTEGRITY
RESPECT
TIMELY & REACHABLE
ACTING IN YOUR BEST INTEREST
HOME NOTES &
SELLER PREFERENCES
preferred staging date & TIME:
SELLER PRESENT? YES NO
preferred PHOTOSHOOT date & TIME:
SELLER PRESENT? YES NO
PREFERRED SHOWING TIME ALLOWANCE? NONE NEEDED 30 MIN 1HR 2HR
PREFERRED OPEN HOUSE TIME & DAY:
repairs needed
DATE & TIME:
PERSON:
DATE & TIME:
PERSON:
DATE & TIME:
PERSON:
DATE & TIME:
PERSON:
notes
Nancy Plassman
YOUR LOCAL REAL ESTATE EXPERT
"Thank you for taking the time to meet with me and discuss the possibility of selling your home. It was a pleasure getting to know you and learning more about your unique situation. I would be honored to assist you on your selling journey and provide you with the expertise and support needed to achieve your goals. I look forward to the opportunity of working with you and helping you navigate the process of selling your home."
C: 305.465.0903 nancyplassman2@gmail.com
REMAX Aerospace
success
SELLING
A PROVEN PATH from listed to sold
Nancy Plassman
realtorĀ®